From “AI Bowl” to AI Bubble
The 2026 Super Bowl was more “AI Bowl” than football: 23% of ads – 15 of 66 spots – featured AI, from OpenAI and Anthropic to Google and Meta, at USD 8–10 million per 30 seconds. This blitz, where rivals jabbed at each other amid USD 2.52 trillion global AI forecasts, spotlights a boom with bubble edges. This is the perfect timing for Australian investors to rethink how much of their portfolio rides on one hot theme.
